To let every woman find footwear that defines their own beauty and expresses their individuality, offering stylish and comfortable shoes at affordable prices.
NEWBELLA is an emerging brand under Belle International, one of China's largest footwear corporations. Belle International was founded in 1992 and has grown to operate more than ten different shoe brands, with over 30 years of experience in the footwear industry. The parent company owns over 30 brands, 7 manufacturing facilities, 60+ warehouses, and operates 20,000 direct-sale stores across 300+ cities in China.
We have rich experience in the entire process of shoe designing and manufacturing, from research and development to production. NEWBELLA was launched specifically to target the American market, bringing the expertise and quality standards of Belle International to women seeking stylish, comfortable, and affordable footwear. By selling directly to consumers and skipping wholesalers and dealers, we provide premium shoes at accessible prices without compromising on quality or materials.
Our commitment extends beyond just making shoes. We use modern design concepts, new technologies, carefully sourced materials, and advanced quality control processes including AI quality inspection machines. We also understand our social responsibilities, working to source natural and recyclable materials while providing better welfare to our employees.
At the core of Newbella Shoes is Mousse Fit knit technology for stretch comfort and cushioned support.